Apprenticeship Telemarketing Generating New Clients for Apprenticeship Delivery Partners

The Objective

The Apprenticeship Programme is a fantastic training and development route for businesses and employees, however it is also a highly competitive market, with many colleges, charities and commercial companies all providing the service.

The Projects team have a wealth of experience and a proven track record of success in delivering telemarketing to apprenticeship providers, giving high quality appointments.

By focusing the calls on a conversation and not a sales pitch, the appointments are always of a high quality and have over 80% sign up rates.

This provider had gaps in certain programmes and wanted Projects to work closely with the college team to fill these. Each week a spreadsheet was sent to highlight the programmes needed and that gave the Projects team a focus for the campaign.

This close liaison enabled the college to fill their programmes and not have some over-subscribed ones and others at uneconomical levels.

Within a few weeks of starting the campaign the college was seeing significant increases in its sales income.

The Brief

Utilising the specialist Apprenticeship Telemarketing team at Projects this college wanted support to fill its delivery programmes.

Whilst the college had an excellent reputation, it was losing market share to other colleges and commercial providers and also had a number of programmes that were not cost effective due to the small number of trainees.

The brief to Projects was simple - target companies within a 10 mile radius of the campus, to build awareness of the brand, introduce the options of running an apprenticeship programme and for those who were interested to book a face to face meeting to sign up candidates.

The college provided lists of their programmes with the fewest trainees to allow the telemarketing campaign to focus and build sales in these areas.

475% Return on Investment

85 Promotional Emails Per Week

12 Apprentices Signed Up Per Week

14 Meetings Per Week

What we did

Generated High Quality Appointments

Raised Market Awareness

Identified Key Decision Makers

Sent Promotional Emails

Filled Programme Shortfalls

Gave Significant Return on Investment

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