Utilising the specialist Apprenticeship Telemarketing team at Projects this college wanted support to fill its delivery programmes.
Whilst the college had an excellent reputation, it was losing market share to other colleges and commercial providers and also had a number of programmes that were not cost effective due to the small number of trainees.
The brief to Projects was simple - target companies within a 10 mile radius of the campus, to build awareness of the brand, introduce the options of running an apprenticeship programme and for those who were interested to book a face to face meeting to sign up candidates.
The college provided lists of their programmes with the fewest trainees to allow the telemarketing campaign to focus and build sales in these areas.