Projects' role was to identify new business opportunities within hospitals, care centres and hospital trusts in the South East and Midlands regions.
With a blank database at the start of the campaign the first element of the introduction calls involved detailed research identifying the sites, and establishing the correct decision makers within each location. As most of these organisations have multiple sites and many decision makers it was a complex process of linking people, job roles and their responsibilities. By custom designing the data filed within the Projects CRM system this information is stored and traceable for both telemarketing, email marketing and if required postal campaigns too.
The campaign requires a detailed knowledge of the challenges faced by the Health Service, and the Projects team have built this knowledge and enhanced it with regular feedback sessions with the client.
The campaign targets are consistently exceeded and the additional sales revenue comfortably covers the fees charges by Projects. It gives the client a manageable flow of high quality sales opportunities, within their chosen business sector and has enabled them to become a market leader in their chosen field.