With a two fold aim of both increasing business and also ironing out peaks and troughs, this client chose Projects following a detailed selection process. Primarily the Projects team was chosen because of their strong track record in the training and education sector.
Working closely with the clients Directors, the Projects team set up a campaign to target businesses within a 50 miles radius of the head office, identifying the key decision makers in the HR function and also discussing the courses with potential end users. This dual approach ensured a much wider awareness of the brand, and gave those who may want to attend a course the option to have their employer pay or to self fund it.
Following a successful 10 day trial campaign the client opted for a programme of 10 working days per month. This gave them a steady flow of opportunities without taking up too much of their time.