A Shropshire based exterior paint manufacturer approached Projects as they wanted ideas on how to increase their market awareness and sales from new customers.
Knowing that where architects specified long life exterior wall coverings the company were always successful, the campaign was devised to promote the business to architects and specifiers.
The company developed a CPD programme and the Projects team took the programme to the marketplace, calling architects in different regions to invite them to CPD sessions. The larger practices were offered the option of them hosting the event with the client providing a buffet lunch and smaller practices would be invited to a central location.
The campaign saw an increase in sales of over 50%, with the new sales comfortably covering the telemarketing campaign costs.