CPD Telemarketing Taking CPD Programmes into the Marketplace

The Objective

Providing a CPD programme for end users is an excellent way of imparting knowledge and skills into the professional sector. 

it's also a great way to introduce a business and product range to end users in a non-sales way and gather a significant amount of market intelligence at the same time. 

The team at Projects deliver many campaigns to promote CPD programmes and with the industry knowledge and experience can achieve results quickly. 

Some clients use the service as a one off, whilst others run regular campaigns to keep a flow of appointments throughout the year.

The Brief

A Shropshire based exterior paint manufacturer approached Projects as they wanted ideas on how to increase their market awareness and sales from new customers. 

Knowing that where architects specified long life exterior wall coverings the company were always successful, the campaign was devised to promote the business to architects and specifiers. 

The company developed a CPD programme and the Projects team took the programme to the marketplace, calling architects in different regions to invite them to CPD sessions. The larger practices were offered the option of them hosting the event with the client providing a buffet lunch and smaller practices would be invited to a central location. 

The campaign saw an increase in sales of over 50%, with the new sales comfortably covering the telemarketing campaign costs.

Telemarketing success icon 20 Appointments
Telemarketing success icon 97 Promotional Emails Sent
Telemarketing success icon 300% Return on Investment
Telemarketing success icon 72 Prospective Customers Engaged
What we did
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Identified Data

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Established Contact

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Raised Awareness

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Made Appointments

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Signed Up to Social Media

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Gave Significant Return on Investment

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