The Projects telemarketing team secured face to face appointments for a team of up to 90 advisers throughout England. The calls targeted companies within the SME manufacturing sector who had plans to change, issues to solve or simply wanted a fresh pair of eyes to look over their business.
The telemarketing team aimed to start a conversation with the business owners to identify any areas of concern rather than hit them with a sales pitch, and as such the quality of the meetings were consistently high.
With targets based on a combination of the quantity of meetings and also the quality it was paramount that the Projects team only booked appointments with relevant businesses and with contacts who were at the top of decision making tree.