Manufacturing Sector Telemarketing New Business Development for Manufacturers

The Objective

With a marketplace that has changed significantly over the last few years, manufacturing businesses of all sizes have had to adapt and change to meet the challenges and threats from cheap imports and overseas competitors.

Rather than relying solely on word of mouth recommendations, this medium sized fabrication company came to Projects to assist in the development of new customers and re-contacting those they hadn't dealt with for a while.

Starting with a detailed product training session for the Projects team, the campaign focused on calling businesses who may use a fabrication company as part of their manufacturing processes and who were located within 100 miles of the factory.

By utilising the specialist manufacturing telemarketing team at Projects the owners of the company were able to spend their time running the business and keeping their clients happy, safe in the knowledge they were receiving a regular flow of new opportunities and quotes.

With almost 17 years talking to Purchasing Managers, the Projects team have the skills and talent to identify good opportunities, turn away those that wouldn't be relevant and give the owners high quality meetings and CAD drawings which turned into new customers and increased sales.

The company quickly reaped the benefits of the campaign and put in place a 10 day per month campaign to keep the opportunities flowing.

The Brief

Faced with increased competition from both UK and overseas companies, this Midlands based fabricator approached Projects for help to increase sales.

Identifying new companies to target based within 100 miles of their site, and also contacting those who they hadn't worked with for twelve months, gave an immediate and positive boost.

The telemarketing team focused on creating very high quality meetings and only with those who had an immediate project to quote on. Where possible, CAD drawings were also obtained to allow quotes and preparation for meetings.

Following a 10 day trial campaign the company put in place a regular programme of 10 working days per month to keep the momentum of the campaign going.

68 Promotional Emails Sent

18 Future Interest

8 Customers Won

17 Meetings & Drawings

What we did

Identified Companies to Target

Generated High Quality Meetings

Sent Promotional Emails

Gained New Customers Within 10 Days

Developed a Pipeline of Sales Opportunities

Gave a Significant Return on Investment

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