Projects were commissioned to enhance the KTP sign up activity, working with the University's Business Development team to co-ordinate a telemarketing campaign to introduce KTP to businesses in the local area.
With over 5 years experience in delivering successful KTP campaigns, the Projects team worked hard to create an appropriate data sample to ensure the campaign was targeting the most relevant businesses in the region. With the data in place, the team worked with the University to develop marketing support material and design email content.
Once these foundations were in place the live phone calls commenced, using professional staff who are confident and capable of having high level business strategy conversations. Where a company seemed to have a project for which KTP funding may be applicable, a meeting was arranged with the University Business Development team.