This consultancy company specialised in reducing waste, and time management improvements in the hospital and healthcare sector. They had a fantastic reputation and had delivered great results in the South East of England, but wanted help and support to grow into new areas and marketplaces.
The team at Projects worked closely to create a telemarketing strategy to contact hospitals and private healthcare providers, radiating away from their current geographic region. Approaching contacts in operational roles, finance roles and also the heads of each department, the Projects team identified the most relevant contacts and arranged meetings for the client team to introduce their services and discuss the cost savings they have generated elsewhere.
With this sector the decision making trees are complex and finding the correct people to talk to was the most time consuming element of the campaign. The campaign generated an average of 9 appointments per block of 10 telemarketing days, and the client generated a significant return on their investment and built both their sales and reputation in new health authority locations,